White Papers

2013 Regional Electoral Roll Report

Of the 46m consumers eligible to vote within the UK, 18m have chosen to opt-out of the edited electoral roll. The over-all opt-out rate for 2013 is 39.8%, a slight decrease from 2012.

Once again there remain large variations between UK councils with the lowest opt-out rate of 8.03% and the highest of 80.25%. This report contains a regional breakdown of opt-out rates and the % change from 2012 to 2013.

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Digital Insight: Search

There's a good chance you will have heard about Google's latest brainchild, Adwords Enhanced Campaigns by now. If you've missed the boat on the whole thing, don't worry, because help is at hand.

In Latitude's latest search report, they look at the impact of the upcoming changes on PPC results and strategies. You can also read about the latest developments in the world of Search Engine Optimisation and take a look at  a Facebook wishlist of tools they'd like to see introduced from a marketing perspective.

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Mobile Review

The February 2013 mobile review by Latitude Digital Marketing focuses on the gaming sector.

In this quarter's Mobile Report Latitude look at the importance of the mobile device despite signs of slowing growth. They also review the upcoming Adwords Enhanced Campaign update which will have significant implications and give practical advice on how to prepare your PPC campaigns for the changes.

Not forgetting about SEO and display advertising for mobile, they also look at search engine optimisation in the gaming sector and developments in real-time bidding. 

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Addressable Display Advertising

The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival - addressable display advertising - is possibly the most revolutionary of all.

• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?

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Q3 2012 Mobile Review

Latitude Digital Marketing today releases its 'Q3 Think Works' mobile report highlighting the rapid growth of tablet and mobile within the retail sector and making predictions for the Christmas period.

Q3 saw tablet use skyrocket, with nearly one in eight (12.6%) clicks on retail PPC adverts arriving via tablet. This is well ahead of the digital industry standard of 8.9%, demonstrating the huge consumer take-up of the tablet device, as a growing number of consumers use it to shop online in particular. The growth of tablet has been extremely rapid during the last 12 months, resulting in a 400% year-on-year increase in tablet click volumes towards retail PPC adverts.

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